Anyone can make a website, but there is an art and knowledge to getting people to visit it, let alone buy something from it or click on an ad. Fortunately, there are many so-called “Web 2.0″ tools that anyone can use to drive targeted web transfer to their site. Many are things you can do right now, so let’s not waste any time.
First, the phrase Web 2.0 is not one specific thing, but more of a concept that people want to use web pages that are interactive and dynamic, as opposed to static pages that dominated a decade ago. Web 2.0 tactics for increasing targeted web transfer to your website contain using social media sites, social bookmarking sites, and blogs. These are all simple to use, and demand varying amounts of time dedicated to them.
The chances are that social networking sites such as Facebook and MySpace are things you’re familiar with already. These kinds of sites tend to come and go, but these two are the most well loved at present and are the top choices of website owners trying to drive targeted web transfer to their sites. These sites allow you to make a profile page which tells others about you and your site and why they may be interested in visiting.
The key to generating interest using social media sites is keeping your page updated regularly. It doesn’t matter so much whether you update daily, weekly, or twice a week or whatever. The vital thing is consistency. If people go to your MySpace page or your Facebook page and see that you haven’t touched it in eight months, they’re not going to take the site that it’s tied to very sincerely. Web users today want up to the minute in rank, particularly when it comes to new merchandise, new technology, and new prices.
If you haven’t place together a profile page on Facebook or MySpace yet, there’s no time like the present to start. It takes just a few summary, so set up your account as soon as you end reading this and remember that you don’t need to spend a lot of time on the top of your page or adding a lot of extra features to it. If you’re trying to promote your business, this can really be counterproductive. Once your profile is finished, search for people you know and invite them as friends; more than likely, you know a lot of people who use these sites already.
If you use the well loved microblogging attention Twitter (and if you don’t, you should), you can easily use it to update your social networking profiles as well. All you need to do is to go to your Twitter page and select settings, account, and scroll down to the option “you can also add Twitter to your site here”. This selection will give you the opportunity to add a Twitter feed to your Facebook, MySpace, Blogger and other pages. You’ll be given some code to copy and paste into these other pages – once you add this code, your Twitter content will be posted on these pages automatically.
Digg and other social bookmarking sites allow users to share content they find fascinating with others. You can set up a Digg account in a matter of summary and in case you were wondering, you can use Digg to bookmark your own pages – there are instructions on the site to do just that. Of course, what you really want is for other users of these social bookmarking services to add your content to their Digg accounts, which helps to drive targeted web transfer to your site.
Blogs are something else which you probably have some degree of familiarity with already; many businesses already use them to increase their visibility. One of the chief advantages of having a blog for your site is that it’s simple to add new content, which interested readers can then subscribe to by using your RSS feed so that they’ll be told when you add a post to your blog. You will have to keep posting regularly; though, this isn’t really as much work as you may reckon. A blog post can be very brief and does not need to be written using formal language. For example, you could make a fleeting post to your blog to announce a new product or service and keep your readers updated about any new developments. You can also add a Twitter feed to your blog with ease to add even more content to this lesser site.
These are just a few of the things you can do to leverage Web 2.0 tactics to get targeted web transfer to your site. It would take a book to describe all the techniques available, but these can get you started.
All the best. B. L. Marlow
B. L. Marlow writes some cool material including an ebook about increasing targeted web transfer using Web 2.0 concepts. For a limited time, you can pick up a free copy by going to his internet marketing strategies site.
