My brother is a college Volley Ball coach. Last season the team held an online auction to raise money to foot team expenses. He hired an auction service to hold the auction and then sent out the team to get donations from local business to be auctioned off.
It went well and the team raised quite a bit of money for their admirable cause. But they could have made additional profit if they didn’t have to pay for the auction service. They did obtain a lot of support from the community, but there was no lengthy term gratitude of the business making the donations.
Ken Berger CEO of Charity Navigator (charity watchdog) said “We find the best fundraising efforts for most charities, cost no more than 10 cents to raise a dollar.”
1) Why does Charity have to pay for Fund Raising? 2) What if Business and Charity could work together on fundraising to promote each other? 3) How much more money would be raised for charity if it were leveraged and promoted across the world wide web? these are the 3 things that occurred to me as as SEO, Search Optimizer and a charity minded businessman.
If I ran the world, how much would I payment a Charity to raise money? Ten cents on the dollar seems a small high. I mean it doesn’t seem like much if you are selling one box of cookies. But say you want to really raise money for charity. Let’s say you want to raise ten million dollars for the children’s hospital. That would mean I would pay out one million to raise ten. Only I really want Ten Million to go to the Hospital not nine million. I reckon all the money raised should really go to the charity. The Service to raise the money should be free, no payment.
My children has been caught up in a youth league baseball team when they were just young. Their coach was a local tire store owner. This guy have given a fantastic time for the team and makes them feel like winners on their own. I have to say that I didn’t remember any instance in which they have won a single game. Now that my children are already an adult, me and and my family still buy tires from him. And our community likes him around.
Then there is the case of our local Ford Dealership. They have been in industry for over one hundred years. Pretty unique considering that there has only just any times that there were no new cars life completed during that time. One of their secrets is that they offer a lot to the public. Superior service is a lot of it but they also grant their time to support the youth of the area. They have made themselves an vital part of our corner of the world.
Behind that report is what I really want to convey. Looking at the World Wide Web as a community you can make in invaluable picture of your business. Thus the members of that milieu will give you support and respect. You need to be excellent also in your business, with your services as well and that would give you a excellent karma since life able to give excellent things to others will boomerang back to you and your business. Like the athletes and the entertainers who gave their very best earn a lot from their audiences.
There is one more really vital part of this cooperation between Charity and Business. Life a part of charity establishes trust. In the world of online business, nothing and I mean no other single element is so vital. If your business looses the trust of the online community, you might as well close the doors and turn out the lights.
Every Online business should be with you that everything it can do to build trust and confidence is absolutely vital. One of the fantastic ways to establish that kind of trust is to partner with Charity. Giving to Charity and life recognized for doing so lends confidence to the consumer. It lends belief that the company will be there in the future. It shows conviction to causes further than of itself. Consumers that see the business commitment to a cause share that passion. It becomes more personal.
For Charity, having business donate is nothing new. It has always been essential. But to give recognition for it in a new way that helps promote those that give is to the benefit of both. When Business profits from the exposure it is prompted to repeat the cycle of giving. Success makes it doable. What does this have to do with SEO?
In Search Engine Optimization one of the more vital factors in excellent search ranking is how your site is connected to other websites.
Your website should top to other websites that would be helpful to your human visitors. These are Out Bound Links.
You also want other websites to top (link) to yours with In Bound Links. Links are what make up the World Wide Web, one website connecting to another. Search Engines use links to determine a websites relevance to that community. How It Works
We developed and Host a Free Auction Service built specifically and exclusively to serve nonprofit organizations for fund raising purposes. There are no fees or charges for the service. There is no advertising on the auction site to detract attention from the fund raising effort of the charity.
All money raised from the auction goes directly to the charity. Each Charity will have a dedicated auction so that all money raised from their auction will go directly to their account.
No charges or fees for business making donations to the auction. Any business listing an item for donation to charity will be able to do so for free. That business will be told by email when the item has been sold, who the winning bidder is to make arrangements for style of language. Once the item is sold, there will be a dedicated page of thanks to that business for the generous donation that will contain a description of the item donated and a link to the business website. Better than a plaque to hang on the wall, this is a tie in recognition of benevolence visible to the community of the World Wide Web.
To donate a product or service any business that wants to participate, fills out a registration form on that charity auction that includes the company website. Once registered the business can list any item or service they want to donate. The title of item or service is vital because once the auction is over it becomes the text pointing to the business website thanking the business for the contribution.
Again, no charges or fees will be imposed on any business making donations, or for adding pictures or text to clarify or support the item. The business can offer as many individual bits and pieces or services for donation, per charity as they choose. Each Charity they donate to would result in a separate thank you from an individual charity section and each auction event they support.
In theory, if all of the over five hundred thousand nonprofit organizations held an auction, and a business was keen to donate a product or service that represented their best most sought after key search term, they would eventually end up with as many links pointing back to their website, thanking them for their donation.
The charity wins because it gains a much needed fund raising tool to use as often as they want. Business wins because they get recognition for donating that makes excellent will in the online community. Consumers win because all the money they spend at the auction goes directly to a worthy cause. And Search Optimization wins another tool to help promote business.
InSEO, Search Optimizerone of the more vital factors in excellent search ranking is how your site is connected to other websites.