Using your website to generate more clients can be a very excellent source of advertising for lawyers. I want to take up how multiple calls to action will increase the number of prospects your website will produce.
Depending on the prospect that arrives on your site, you will see a variety of ways they choose to interact with elements on your web page. This is why it’s vital to provide several means of getting them to take a desired action.
When designing our website, we can’t really tell how others will respond to the top since we all have unique tastes. Just because we like it does not mean someone else will. This is the reason that we offer different ways to friend our law firm.
For example, if I am offering a relevant e-book to prospects, I should post a graphic that is a professional looking picture of the book which links to a download page. In addition, underneath the graphic should be text that a user could click on leading to the same download page. This way I am capturing users that the graphic appeals to as well as others that the text link appeals to.
Another thought is to show your phone number, an offer such as a free case evaluation, and a picture with the same offer on more than just the friend us page of your website. This way a prospect that wants to speak with a lawyer right now can do so. Often potential clients will be at different stages of the process, by providing different methods of contacting you, more site visitors will convert to prospects.
“I get how advertising for lawyers works…..they can get a hold of me on my friend page!”
I agree that your website should have a friend us page, but you have to reckon about why a prospect wants to friend you. Reckon about things from their perspective. They have a problem they want addressed. Give them help with that problem in the form of a free e-book or consultation. When you do that, the prospect will have more incentive to call or fill out your form.
If you try out these methods on your firm’s website, you will see how online advertising for lawyers can help grow your practice.
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